Trust

I feel it's time to write something on trust.

Trust is everything.

If they don't trust you- they don't believe you, and you might as well go home.

Why do we consider every conceivable angle when conceiving and executing a piece of work?
Conception, intention, effect...
Why do we consider every conceivable angle when presenting a piece of work?
Presentation, connotation, interpretation...

So that we can best convey what we believe we are trying to convey. Most succinctly, simply and effectively.

But equally, so that the audience believes that we considered. So they trust.

When they believe we've put thought and time into it, they believe there is probably more to think about, which means they'll give it more time and thought.

And what more can you ask than that?